"He hopes people will coin the phrase "meet at The Mix.""
Well, they can't. Because he just coined that phrase.
Also, I've never heard a more "dated" name for a shopping center.
And, another also, nobody ever says, "Hey, let's meet at that 27-acre mixed-use housing/business/retail center." They'd never find each other. It's like saying, "Let's meet at Thanksgiving Point." You have to say something more specific. So I'm guessing that published mention is the only time anyone is ever going to say, "Let's meet at The Mix" except in the upcoming advertising blitz.