from a letter I got in the mail from All State (and like 3 other letters I've received from auto insurance companies in the last month or so): "About Seven out of ten people who switched to Allstate paid less."
Not sure why Seven gets to be capitalized but ten doesn't.
But more than that--OF COURSE they paid less. That's why they switched. What they don't mention is how much MORE they cost for all the people who didn't switch to Allstate!