Tuesday, June 09, 2009

Did I just read that?

The entire content of an ad on foxnews.com was a picture of a car, a web address, and the words, "Certified pre-owned by BMW".

You know that advertisers make the strongest claim they can legally make, right? So that's it? That they can certify that they have owned that car before? I mean, it came out of their factory, right? So all they're saying is that the car that says BMW on it is actually a BMW? No...not even that. They're just saying it has a certificate that says it is--not that it actually is.

Even if the ad didn't include the small print (the "by bmw" part was significantly smaller than the rest of the text), it's only saying they guarantee the car isn't new!


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